About
ViVe is growth engineering company built on decades of experience architecting revenue growth across diverse channels for purpose-driven brands. We take our growth framework from the fabric of nature. A natural ecosystem becomes vulnerable when the interconnectedness within its biodiversity is disrupted. Similarly, a company's growth can stagnate if the customer, product, sales, marketing and technology teams and initiatives are not working in concert.
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We help companies identify gaps in their growth ecosystem and engineer practical, measurable solutions to fill those gaps.
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Let's connect and get growing.
Services Overview
An effective growth ecosystem demands interdependency and alignment among growth, customer, product, sales, marketing and technology enablement initiatives. We identify gaps and engineer solutions that revitalize this ecosystem to establish measurable growth.
Growth Goals
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Growth Model Development
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Growth Goals, KPI Alignment
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KPI and Metrics Alignment
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Metrics and Measurement Alignment
Customer
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Customer Value Proposition Development
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Customer Segmentation Modeling
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Voice of the Customer Alignment
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Customer and Market Opportunity Analysis
Product
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Product Value Proposition Development
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Features and Benefits Clarification
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Product Roadmap Development
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Product Usability Review
Sales
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Sales Channel Optimization
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Buyer Journey Mapping
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Sales Tool Optimization
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Lead Funnel Architecture (SQL/MQL Criteria Setting)
Marketing
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Branding and Messaging Framework
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Omni Channel Marketing Mix Optimization
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Marketing Plan Development and Execution
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Digital Marketing Optimization (SEO, PPC, Social, Email Marketing)
Technology
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Tech Stack Review and Alignment
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CRM and Marketing Automation Engineering
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Digital Marketing Engineering
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Point Solution Research and Recommendations​
About Me
Brad Herrick
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I’ve spent my career helping innovative healthcare companies grow.
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For more than 15 years, I’ve worked at the intersection of healthcare, technology, and marketing—helping organizations turn complex ideas into clear stories that drive adoption, revenue, and meaningful impact. I’m passionate about building growth strategies that connect the right solutions with the people who need them most.
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Over the course of my career, I’ve served as a Chief Marketing Officer, Chief Growth Officer, and marketing strategist for healthcare technology companies, clinical laboratories, digital health platforms, and national healthcare organizations. I’ve led brand transformations, built digital demand engines, launched new product lines, and helped organizations scale in highly competitive markets.
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Today, I work with healthcare technology companies through my consulting practice, helping founders and leadership teams refine their messaging, develop go-to-market strategies, and build marketing programs that generate measurable growth. My approach blends data-driven marketing with strong storytelling—because in healthcare especially, the best ideas only succeed when people clearly understand their value.
But work is only part of my story.
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I’ve always felt most at home outdoors. Whether it’s hiking through mountain trails, exploring new countries, or simply spending time in nature, adventure and exploration have shaped how I see the world. Travel—especially the kind that pushes you outside your comfort zone—has been one of my greatest teachers.
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I’m also deeply passionate about environmental causes, wildlife protection, and animal welfare. Dog rescue and animal rights are causes close to my heart, and I believe strongly in protecting the natural world that gives us so much.
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Those passions for nature, adventure, and purpose influence how I approach my work as well. The best organizations I’ve worked with share a common thread: they are trying to make the world better in some meaningful way.
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Helping those kinds of organizations grow is the work that motivates me every day.
