Hello

I am a gowth-oriented, digital savvy marketing leader with more than 15 years’ experience driving revenue for some of the most innovative healthcare organizations. I have deep knowledge of all aspects of omni-channel marketing with proven success designing multi-channel lead generation engines that align brand storytelling, product messaging, leading to real revenue growth.

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Some of the healthcare clients I have worked with include:

• VP of Product Marketing for innovative Non-Emergency Medical Transportation (NEMT) tech company leading efforts to drive member engagement by establishing new digital services channel for payor clients; brought to market personalized messaging extension via mobile app to engage members and close care gaps.

• Fractional CMO for healthcare technology start-up launching innovative care gap platform for seniors, assisted living facilities (ALFs) and payors: Developed brand from scratch and multi-channel go-to-market plan for launching to ALFs, Board and Care Facilities, as well and licensing GTM plan with leading payors. 

• Led the revenue growth and lead generation efforts for of the nation’s leading Social Security Disability Insurance representation firms: Directed revenue goals for multiple commercial and consumer product lines, overseeing digital and inbound sales teams to achieve those goals; designed and executed innovative online campaigns that integrated SEO, Content Marketing, PPC, Direct Mail and CRM/Marketing Automation.

• ​Chief Marketing Officer for leading bioinformatics software and genomic data company: Developed strategic branding and messaging, designing, and driving all lead generation campaigns, creating awareness through integrated marketing (PR, Tradeshows, Webinars, Online Marketing).

• Digital Transformation Consultant for several healthcare systems and healthcare PR agencies seeking to transform their traditional marketing approaches to become more digital: Designed organization and recruiting strategies, digital transformation roadmaps, CRM requirements, telehealth go-to-market plans and more user-friendly provider directories resulting in dramatic increase in patient appointments.

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My ideal client is a healthcare company that:

• Has a mature product, technology or service but needs a Growth Marketing Leader on a fractional basis to bring that product or service to its customers.

• ​Provides me the flexibility to work with internal client and external partner resources to formulate one unified team, strategy and execution plan.

• Has a passion for what they do and a clear vision for where they want to go.

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Strategy vs. Tactics:

I have formulated my agency on the principle that "strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat". (Sun Tzu).  Having worked on the client side for many years, I was often frustrated with consultants who formulated elaborate plans that sat on a shelf and marketing agencies who were biased toward their own tactics that generated billable hours but did not leverage internal resources or focus on actual growth. ViVe is a hybrid that allows me to recommend strategies that work while leveraging a vast network of tactical resources to complement my client's internal team.

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Engagement Models:

Clients typically engage with me in two ways. First, on a monthly hour-based retainer for durations between 6-to-12 months. Second, on a project basis if there is enough definition around the scope of work. I also partner with agencies who then bill my services to their clients.

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Getting Started:

Connect with me for an introductory discussion. For select opportunities, I also offer a free, 2-hour consultation to understand your growth needs and challenges. I will go through a set of 10 questions with your leadership team to deliver a preliminary Growth Gaps Analysis that will become the foundation for a scope of work.

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Thanks for visiting ViVe. I look forward to working with you.